# description
An Open Source JSON Schema that defines a Business Plan.

# properties.filed_name.description
The registered/legal name of the business

# properties.organization.description
A list of the key members of the business

# properties.plan.properties.executive_summary.properties.overview.description
The overview of the executive summary of the business plan

# properties.plan.properties.market_analysis.description
The analysis of the market of the business

# properties.plan.properties.market_analysis.properties.target_market.description
A description of the business's target market

# properties.plan.properties.market_analysis.properties.customer_demographics.description
Demographic characteristics of the business's customers

# properties.plan.properties.marketing_plan.properties.unique_value_proposition.description
What sets the business apart from its competitors

# properties.plan.properties.marketing_plan.properties.pricing_strategy.description
How the business's products or services are priced

# properties.plan.properties.marketing_plan.properties.promotion_channels.description
The channels used to promote the business, e.g. social media, email, print

# properties.plan.properties.marketing_plan.properties.sales_strategy.description
How the business plans to sell its products or services

# properties.plan.properties.marketing_plan.properties.branding_strategy.description
How the business plans to build and maintain its brand

# properties.plan.properties.financial_plan.properties.startup_costs.description
One-time costs required to launch the business

# properties.plan.properties.financial_plan.properties.funding_sources.description
Sources of funding for the business, e.g. personal savings, loans, investors

# properties.plan.properties.financial_plan.properties.break_even_point.description
A description of when/how the business expects to break even

# properties.plan.properties.operations_plan.properties.facilities.description
A description of the facilities used by the business

# properties.plan.properties.operations_plan.properties.suppliers.description
Suppliers or vendors the business relies on

# properties.plan.properties.operations_plan.properties.workflow.description
A description of the business's day-to-day operational workflow

# properties.plan.properties.naics_categories.description
A list of NAICS categories for the business's services

# $defs.member.properties.first_name.description
The first name of the member of the business

# $defs.member.properties.last_name.description
The last name of the member of the business

# $defs.member.properties.email.description
The email address of the member of the business

# $defs.swotAnalysis.description
A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis

# $defs.lineItem.properties.name.description
The name of the line item, e.g. 'Equipment' or 'Angel investment'

# $defs.lineItem.properties.amount.description
The amount in the business's base currency

# $defs.yearlyProjection.properties.amount.description
The projected amount in the business's base currency

# $defs.staffingRole.properties.role.description
The name of the role, e.g. 'Warehouse Associate'

# $defs.staffingRole.properties.description.description
A description of the role's responsibilities